Starting a video blog for business is often postponed for months — it seems like you need a studio, an editor, and a week to write a script for one video. With Telematic, the path is shorter: the platform itself takes you from raw material to published video, leaving you to make decisions at several key junctures. Our Telematic team regularly demonstrates this route to new clients during demo calls, and we almost always finish within an hour to an hour and a half — even though the person is seeing the interface for the first time.
Next is a step-by-step plan that we usually follow to guide a newcomer from an empty project to a published video in one evening. It’s not worth skipping steps: each takes between five to twenty minutes, and the output is a real video, not a draft "for the sake of it."
Step 1. Create a Project and Set the Tone
Work in Telematic revolves around a project — it’s not just a folder, but a set of settings that any future material inherits: language, tone of narration, volume. Before adding the first source of content, it’s worth going through the project settings once and deciding how the brand should sound — dry and businesslike, friendly, or with humor.
When we show the platform to new clients, they often skip this step and immediately try to add a source — and then wonder why the first draft sounds too formal or, conversely, too casual for their audience. The tone is set once at the project level, and all further text processing is done with this in mind — so five minutes here saves hours of edits later.
Step 2. Add a Source of Content
Telematic accepts material from five types of sources: RSS or industry feed, which collects publications automatically, a specific website, a link to a specific article, transcription of someone else's YouTube video (the platform automatically converts it into text), and simply manual text that you paste yourself. For the first project, it’s easiest to start with a link to an article or with ready-made text — this way, you immediately see what will be processed.
It’s important to understand: artificial intelligence does not create material from scratch, but processes the original text, preserving facts and details while adjusting the style and volume to the project settings. This is not a rewrite "for uniqueness," but an adaptation to your brand's voice.
Step 3. Choose the Script Mode and Check the Text
When the draft is ready, the video has three script modes: full text (read almost verbatim), hybrid (a condensed but rich version), and teaser — a short vertical trailer without a call to action, which announces the full video. For the first video, we usually recommend the hybrid mode with standard narration pace — this is the safest compromise between detail and dynamics.
Next to it is a slider for "script volume" — from almost an outline to nearly full text — and a pace switch: dynamic, standard, calm. Don’t hesitate to rearrange the script once if the first version seems too long or too short — this takes seconds, not an hour of reworking.
Step 4. Go Through the Editing Phase Before the Script
Before the text is finalized for voiceover, you have a timeline for editing — on it, you can rearrange scenes, add transitions and titles, and set chapters with timestamps for YouTube. Many newcomers do not expect that editing happens before the final script, not after it, and initially look for the "rearrange scenes" button in the finished video.
In fact, this is a conscious decision: you see the structure of the video before voice and visuals are added, and you can change the order of scenes literally by dragging and dropping, rather than through re-generation.
Step 5. Customize Visuals to Your Brand
The library offers 29 visual styles and 25 "looks" with the ability to redefine the design for individual scenes, not just for the entire video. You can also style your own photos to match the chosen style, use already shot video as a source frame instead of an image, and upload a custom cover for horizontal videos on YouTube.
For the first project, it’s best not to go through all 29 styles — choose one that is closest to the visual language of the brand, and complete the first video with it. Experimenting with "looks" and redefinitions is easier on the second or third video when you have a sense of what exactly is not working.
Step 6. Choose a Voice and Check Subtitles
For voiceover, you can clone your own voice or use a ready-made one from the library. The text is automatically normalized before speech synthesis — for example, numbers are turned into words — and the language is fixed to the voice so that the clone does not "switch accents" in the middle of the video. If you want to record the voice yourself, manual input is available with a wave audio editor and a teleprompter that adjusts the reading speed to your speech tempo.
Subtitles are set up separately: the safe zone can be dragged to a convenient place in the frame, bold fonts display correctly, and line breaks occur at the boundaries of phrases, not randomly.
Step 7. Publish the Video on Required Platforms
The final step is publishing on YouTube, Telegram, and VKontakte, with the option to set different text and language for each platform. Additionally, you can enable auto-publishing of the first comment and link a CTA funnel — the target action that the video should lead the viewer to take.
The evening in which you go through these seven steps is not a one-time story for just one video. The tone of the project, the chosen style, voice, and publication platforms remain saved in the project and are automatically picked up for subsequent materials. Therefore, you will likely assemble the second video in the same project not in an evening, but in fifteen minutes — and then it makes sense to look into autopilot, which goes through this entire process without your involvement.